博客來精選推薦Marketing Management(2版)

Marketing Management(2版)

Marketing Management(2版) 評價

網友滿意度：

台中水晶店

努力努力~~ 就算上班只有領死薪水

但是加值自己另一個實在的方式就是讀書了!!

當然還有很多原因是為了要考試啦XD

雖然讀書考試真的很辛苦，

只要一想到未來還有機會

可以參與外派的工作

我就又有鬥志了!!!

跟大家推薦讀來相當上手的

Marketing Management(2版)

整體的編輯跟內容相當清楚豐富~

推薦給想進修努力的大家噢!

一起加油吧!!



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Marketing Management(2版)

本週熱銷商品:

高等會計學新論 (下冊)(7版)

查稅！你不可不知道的稅務調查-

商品訊息功能:

商品訊息描述:

Marketing Management 2e consists of six major parts, reflective of the logical sequence of building blocks for the course: Part One - Helps students gain an understanding of the dynamics of the field and the importance of studying marketing to future success as a manager; Part Two - Focuses on effective management of information to better understand customers; Part Three - Presents a coherent and comprehensive drill; Part Four - Includes pricing decision making followed by an integrative approach to the multitude of modes at a manager's disposal today; Part Five - Encompasses communication and the rise of social media, including the array of new-age and traditional marketing communication vehicles available to managers; and Part Six - Presents the global marketplace issues and focuses on comprehensive approaches to selecting and executing marketing metrics for decision making.

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  作者： Greg Marshall, Mark Johnston
  
  新功能介紹
• 出版社：華泰文化
  
  新功能介紹
• 出版日期：2015/01/13
• 語言：英文

Marketing Management(2版)